Research & Sketching
Research is critical in any area of design, from logos to posters. It is about collecting data through interviews, user feedback, domain research, and more. It guides the creation of the design by helping you understand
what makes people tick.
Create & Transfer
Many artists learn not only how to draw, but also how
to practice drawing well. So what happens when you’ve put in the time to do this, come up with a cool hand-drawn concept, and are happy with the finished product? Time to digitize!
Refine & Finalize
So, as designers we are
left to find this magic combination of virtues, which makes our work stand as completed and professionally “done.”
